Friday, 22 April 2016

London Writer's Club Live with Hattie Grunewald of Blake Friedmann



On Tuesday night I thought I'd try out The London Writers' Club live event at a fabulous space called The Cube on Commercial St (right next to Hawksmoor, so I was tempted to drop in for a Dutch-courage cocktail en route). I first came across The Cube, when a writing friend bought me a `retreat' Sunday as a birthday present, so I could go along and have a creative day without distractions- apart from fellow writers plugging in their laptops and clicking away demonically or chatting/bragging over the sandwich lunch and in the kitchenette, stocked with distracting biscuits.


There were about 20 people who turned up to listen to Hattie Grunewald from Blake Friedmann talk about the submissions process and the agency- a good mix of young and older men and women. I'd arrived early at the venue, so I popped into the Costa opposite and enjoyed a 100 per cent success rate spotting the earnest looking, casually dressed, middle-aged women on their own, waiting to head across the road. 


The London Writer's Club is run by Jacq Burns and Kirsty McLachlan. Jacq agents non-fiction and runs writing retreats and workshops and has written `Write A Bestseller`, a copy of which I received with my ticket. Kirsty is an agent at David Godwin Associates Ltd. (Disappointingly, their website isn't very user friendly and when I emailed them via their form to say I was unable to book a one day course they were offering- the button didn't work- I never heard back.)
 

Hattie herself was a delight. She talked a little about Blake Friedmann, a medium sized agency that prides itself in investing in the lifetime careers of its authors. Hattie herself has been assisting the formidable Carole Blake (`either the nicest of the tough agents or the toughest of the nice agents'), but is now accepting submissions in her own right. She likes women's fiction, crime fiction (but not the hardline male cop kind) and is particularly interested in psychological thrillers with strong female characters. She also mentioned that she likes young fiction. Someone asked what this meant and she explained that this was fiction that a 20 year old might pick up who generally didn't read a great deal- she therefore especially likes protagonists in their twenties. She extolled Kerry Hudson's `Thirst' in this category.


With submissions she explained that for her it's all about falling in love with the writer's voice. She puts all submissions into a submissions' folder which she then looks at on a Friday afternoon. She was refreshingly honest about the process. The first thing she looks at is the letter and if she doesn't like the `concept', she often doesn't get beyond that. She said it helps if you can show that you can take editorial feedback, so if you've had a book report done or have a detailed response from another agent, which has led you to make changes, then do mention it.


If she does like the concept, then she looks at the chapters next and usually judges them by the first couple of pages. It's only if she's been prompted to read the whole submission that she will look at the synopsis, just to see where it's going and if there's an interesting twist. I've not met a writer yet who liked their own synopsis, so it was a big relief to know it's not the first thing read. She did say she liked short, clear sentences in a synopsis and the Blake Friedmann guideline of 300 words was definitely too brief.


She said she makes a decision on the spot whether she wants to read any further and aims to respond within three weeks. Given the length of time most agents take to respond- if they deign to respond at all- this was certainly music to everyone's ears. She is happy to get involved in the editing process and said that sometimes a whole structural edit is also needed.
 

Lastly, don't submit in March, April, September or October because of London and Frankfurt, as agents are either busy preparing or recovering from the Fairs. Don't try and write to a trend, as these are always changing and of course there's a year's lag time between successful pitch and publication. The Buyer's Guide is a good magazine to look at, as it shows what's being published and how each book is described- hundreds of mini pitches to learn from!




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